|
Las Vegas Professional Search Engine Optimization - SEOSearch Engine Optimization is making your site and the site's individual pages visible and relevant to both search engines rankings and search engine users. Expert SEO optimization can get really complicated and technical, just like any other subject. However, search engine marketing at its heart is simple and clean. A successful website promotion campaign will get higher search engine rankings will contain these essential components: - Content. Content is key in search engine marketing, it is what drives higher search engine rankings, content is what brings users to your site, and when used with researched keyword phrases, will feed search engine spiders. - Simple Site Design. Sites that are successful in the search engine ranking results have this in common-they are all simply designed, with a minimum of bandwidth hogging graphics, slowly loading animations or other such frippery, and are easy to navigate. Simple, clean designs are what search engine spiders and search engine users like, because it enables them to get to what they're looking for; which is content. - Well-written TITLE & Meta Tags. Meta tags-keyword, description, and title- are important website optimization. But they won't make or break your site. Meta tags are merely part of the overall success strategy. They need to be written with compelling, keyword phrase-heavy content that will make the user click through from the search results page. Title tag - Your title tag is the most important meta tag in the eyes of a search engine robot. It tells the robot what your site is all about. It also is the text that appears at the very top of the browser window. Most people make the mistake of just plugging in their company name or website name. Instead it should be a keyword rich title. Description Tag - This is a brief description on your website and what you are all about. It should expand on the theme of the title tag, this needs to be powerful because you have one shot at getting someone's attention for that all important click through to your site. It should also be keyword rich. Keyword Meta tags - These are what the user types into the search engine to find your site. These should be researched targeted keywords, best if less than 10 words. They should also be referenced 1% - 6% in the page's content, which is referred to keyword density. The general density 2-4% for two word key phrases, 0.8-1.5% for three word phrases, and 0.2-0.5% for related keywords. Keyword density makes up for 5% - 20% of your overall page rankings Link Exchange & PopularityLink popularity refers to the page ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. The first step in website promotion, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent for web promotion. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site's visitors. Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd. When you decide you have found a good prospect, contact the webmaster of their site by email asking if they would like to exchange links, you want to make sure it is immediately clear that your message is not junk mail.
|
|||||||
|
|